Characteristics: Digitally native, value authenticity and diversity.
Marketing: Heavy use of social media like TikTok, Instagram, and YouTube. Prefer visual and video content, and respond well to influencer campaigns. Value socially responsible and authentic brands.
Characteristics: Adapted to technology, value experiences and flexibility, focus on work-life balance.
Marketing: Omnichannel strategies, personalized and relevant content, strong presence on social media like Facebook and Instagram. Respond well to peer recommendations and brands offering unique experiences.
Characteristics: Tech-adapted, value stability and security, skeptical of traditional marketing.
Marketing: Focus on email, blogs, and content marketing. Value efficiency and product quality. Prefer detailed information and social proof before making purchasing decisions.
Suggested Products: Financial services, home improvement, quality electronics.
Baby Boomers (born 1946-1964, ages 60-78)
Characteristics: Prefer personal interaction, value loyalty and quality.
Marketing: Traditional media advertising (TV, radio, print), direct mail, and exceptional customer service. Prefer brands with a solid reputation and proven track record.
Suggested Products: Health care products, travel packages, high-quality household goods.
General Strategies
Segmentation: Tailor messages and channels according to the target generation.
Authentic Content: Create content that resonates with the values and preferences of each group.
Interactivity: Encourage participation and feedback to build long-term relationships.
Technology: Use technology smartly to connect with each generation on their preferred platforms.
